Digital marketing reports

Social

Sharp social-media analysis on audience quality, platform incentives, distribution, and the difference between attention and demand.

2 reports

SocialAugust 21, 2026

Your app campaign can lose the install before attribution begins

App-download campaigns need two separate proofs: the destination must open inside the source app, and the measurement setup must track the step the marketer actually cares about.

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SocialAugust 3, 2026

Eighty thousand followers cannot tell you why nobody buys

Follower count cannot diagnose a conversion failure; reach, retention, audience fit, and the path to action can.

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