General marketing
The best product-marketing course is a live product decision
Product marketers learn faster when a real feature forces them to connect product constraints, customer evidence, commercial value, and cross-functional judgment.
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Expert marketing commentary on strategy, agencies, operations, careers, and the decisions that cut across every channel.
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General marketing
OpenAI ads have a traffic problem—and an attribution problem
Do not scale OpenAI ads until a test can distinguish bad demand from lost click data; early wins are counterevidence, not a green light.