General marketing
Do not let burnout write your next job description
Leaving marketing becomes a better decision when you separate the work you can still use from the conditions you no longer want to tolerate.
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General marketing
Expert marketing commentary on strategy, agencies, operations, careers, and the decisions that cut across every channel.
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General marketing
One client's send spike should not become every client's problem
Multi-client marketing operations become trustworthy when accounts are separated by enforceable boundaries, observable evidence, and repeatable human workflows.
General marketing
Your CEO is right to cut SEO content. Just not SEO.
AI did not make search investment obsolete; it made traffic-only content much harder to defend as a business asset.
General marketing
Four layoffs are not job hopping. They are a risk signal.
Repeated layoffs need an honest resume explanation, but the bigger response is to screen the next employer as hard as it screens you.
General marketing
A full inbox can still be an empty pipeline
Reply rate measures whether outbound earned a reaction; qualification measures whether that reaction has any commercial weight.
General marketing
Broad match is a research budget disguised as cheap traffic
Match type is not a keyword preference: it decides how much control an account gives up while paying to learn which searches are valuable.
General marketing
Meta found a cheaper purchase event. Your business may be paying more.
Platform CPA can fall while delivered-customer cost rises. Count returns, verification work, order quality, and campaign variance before giving automation more budget.
General marketing
Optimization is where weak ideas go to avoid being killed
Tweaking is useful after an idea earns another round; before that, marketers need a keep-or-kill rule and a test of the idea itself.
General marketing
The agency is not the business. The client problem is
A credible agency starts with a narrow problem the founder can already deliver, sell, and finance, not a service list, an AI label, or a creator database.
General marketing
Revenue share is not an agency model. It is an attribution contract
Revenue share moves the argument about agency value into the contract, where incremental revenue, attribution windows, margins, and disputes need definitions before the first invoice.